From Sicily to DUNE Cerámica: connecting experiences, design and relationships

At Dune Cerámica, we understand that the value of a brand is not built solely through design, innovation or product quality—elements we continuously work on. We believe it is also built through people and the relationships created along the way, through the professionals who work with us and enable us to reach many corners of the world.

With this philosophy as our starting point, we recently had the pleasure of welcoming a group of Italian distributors from Sicily to our facilities, with whom we shared a very special weekend, both at our headquarters and later in Valencia.

This visit was much more than a presentation of new products: it was an experience designed to strengthen bonds, foster closeness and continue building a solid, long-lasting relationship based on mutual trust.

A visit to discover DUNE from the inside

The experience, organized by us, began at our facilities, where the group of distributors was able to get to know our headquarters and the heart of Dune Cerámica first-hand. During the visit to our factory and showroom, they had the opportunity to discover our processes, our way of working and, of course, our latest launches in detail.

They were able to experience the entire manufacturing process up close, guided by our design and production teams, as well as discover the latest collections launched in 2025, which clearly reflect our ongoing commitment to innovation, design and versatility. A tour designed to showcase not only products, but also the essence of the brand, its evolution and its ability to adapt to the needs of each market.

Seeing, touching and experiencing the material in a real environment helps to better understand the value of each collection and reinforces the message we share with our partners: behind every piece there is a committed team and a clear vision for the future.

A weekend to share, discover and enjoy

After the professional visit, the journey continued at one of the most emblematic restaurants in the province of Castellón: La Muntanyeta de Sant Antoni in Betxí. There, our Italian distributors enjoyed an exceptional lunch with even more exceptional views.

The experience then moved on to Valencia, where the group spent the entire weekend together, accompanied by Benjamín Vincent, our Area Manager for Italy. The city of Valencia provided the perfect setting to complete a truly comprehensive experience, where the human aspect took center stage.

Our guests discovered some of the city’s most iconic landmarks, immersed themselves in its culture and enjoyed its renowned gastronomy. From traditional dishes to shared leisure moments, every activity was designed to encourage connection and create lasting memories.

One of the most special moments was attending a flamenco show—an authentic experience that allowed our distributors to connect with Spanish culture on an emotional and experiential level.

The true objective of this meeting was not only to present products, but to strengthen the ties that bind us to our distributors and to foster a closer, more direct and more human relationship. We firmly believe that the best projects are born when there is a genuine connection between the people who make them possible.

Sharing time outside a strictly professional environment allowed us to get to know each other better, exchange ideas naturally and reinforce a sense of closeness that, in the long term, translates into smoother and more effective collaboration.

From Dune Cerámica, we would like to thank Maria Grazia Tuttoilmondo, Sebiana Martorino, Stefano Pezzimenti, Gianluca Cottone, Nicola Marchese, Gianluca Lo Piccolo and Pollina Saverio for accepting our invitation and sharing this experience with us.

We remain committed to organizing encounters that strengthen our international network and allow us to grow together—not only as a company and distributors, but as partners who share values, vision and common goals. This weekend in Valencia was undoubtedly another step along that shared path.

And this is only the beginning.